Taapsee Pannu has been roped in as the brand ambassador of Bajaj NOMARKS. She will be the face of the brand's new TV campaign which follows the philosophy of #CheherePeSirfShaanNoNishaan.
"I have always believed in the beauty of nourishing and nurturing your natural self. Through my work I have always tried to send out a message against 'fairness' being the only definition of beauty and instead of cherishing naturally healthy glowing skin," Taapsee said in a statement.
Bajaj Corp is all set to unveil the restaging of its brand Bajaj NOMARKS, which will anchor on a new packaging along with a new consumer proposition supported by a fresh campaign. There's emphasis on Ayurveda.
On the idea behind the rebranding, Sandeep Verma, President Sales and Marketing, Bajaj Corp said: "Ayurveda is becoming a way of life for the present generation of highly aware consumers. Our endeavor is to connect with this audience in a differentiated manner." Taapsee was roped in as ambassador as she is an "epitome of confidence and ambition, something our audience aspires to be", Verma said.